Joanne Tapodi Creative~Branding for Small Business


Hi Joanne, lets firstly get to know more about your background.. I grew up in Johannesburg, South Africa and moved to Perth with my parents when I was 19. Perth is well and truly my home now and I can’t imagine living anywhere else. I have always been artistic and knew from an early age that I would live a creative life, when I was a child I would draw all the time. An interesting fact about me… I have a love affair with Paris and have been there 6 times, so far. I am obsessed with French history and have over 8 books about French history and general Parisian pastimes.

What lead you to launching Joanne Tapodi Creative?
I’ve been working in the graphic design industry for 10 years, as a full time staff member and also contracting at various boutique design studios to some of Perth’s best-known advertising agencies. I was the creative director of Scoop Publishing for almost 2 years before I returned to contracting. After I left Scoop, in October 2014, I started to gain some solid freelance work and was balancing contracting with freelance clients. I began to realise how fulfilling it is to design for my own clients my own way and so I started to work towards building up a larger client list and working solely for myself.

What services and products do you offer? How do we purchase / get in contact?
I specialise in branding for small businesses, and graphic design for print, web and social media, and cover a large range of various graphic design services. I am contactable through social media and my website but email is probably the easiest way to reach me…

What is your point of difference as a Graphic Design Business?
I don’t limit myself to a niche market. There are many graphic designers out there who specialise in certain areas, be that hand lettering or event stationery, which works very successfully for them. I thought about doing that myself at one point but there are too many areas of graphic design that I enjoy. I love everything from working on a branding project to designing a simple DL flyer to designing an entire magazine or annual report, plus I have the years of experience to back my various skills, so I thought why limit myself when I can offer all these services to my clients.

What do you find is the biggest challenge when owning your own business?
There are never enough hours in a day! Time management is a challenge for me. I am constantly working, whether it’s for clients or my own business promotion and building new contacts. I find it more difficult to manage time with friends, my husband, and just general relaxing. I know many say the same, when you run your own business there is no 9-5 work day and my mind is constantly ticking away with new ideas. Although it is challenging I do love it, honestly, I’ve never felt more driven or dedicated to achieve my goals, so in a way it doesn’t really feel like “work”.

Your best moment so far in your business?
Every time I finish a branding project. It’s the best feeling to share in that excitement of a new business venture. I love the personal experience that comes from being part of something that is so close to a persons heart, so when the project is finished and the client is over the moon with the results its a heart warming moment.

Most memorable challenge you had with a client or stockist?
I recently had the amazing opportunity to be the sole designer for the very first edition of FOAA Magazine (Face of Africa Australia Magazine). The extremely tight deadline made it a bit of a challenge but we managed to get there and everyone was really happy with the results. Needless to say sleep was a luxury on that project.

Your favorite quote or mantra
Carpe Diem, Latin for “seize the day”. Everyday is a gift and it’s an easy thing to forget. I have Carpe Diem tattooed on my wrist so it’s a constant reminder to make the most of each day.

Who do you look upto for inspiration or admire for their Business growth?
Wow, there are so many, particularly those that I have come to know through The Perth Collective, but if I had to pick one person I would say Lisa Messenger. I absolutely adore Collective Hub and am in awe of what this woman has achieved, not to mention how motivating and inspirational her product is!

What is your advice to Perth Women wanting to start their own business or turning their hobby into a small business?
Don’t let fear stop you! There are moments when I feel like its all too hard and I could take the “easier” or “safer” path but ultimately I know that it won’t make me fulfilled or happy and something will always be missing. Follow your heart, don’t ignore that inner voice that believes you can achieve greatness, don’t let fear get the better of you.

What is your vision for your business?
Eventually I would like to have my own studio space, right now I work from home. I dream of having my own little studio with a sign outside that says “Joanne Tapodi Creative”, who knows maybe one day I will even have some staff.

Favourite WA Coffee     Louis Baxters in Subiaco
Favourite WA Fashion Label    House of Skye
Favourite WA Homewares     Cant get enough of my candles from The Joy of Soy
Favourite WA Bar     Loving Petition right now, although its more of a brewery and I don’t even like beer, haha, their cider is awesome though.
Favourite WA Restaurant    Brika, I love authentic Greek food.
Favourite WA Instagram Account     @katierebekah (all things great about Perth/WA)

Mention TPC to receive 15% discount off any graphic design service, be it the branding packages or promotional artwork, that is booked in with the deposit paid by Friday 19th Feb 2016.