Joanne Tapodi Creative~Branding for Small Business


Hi Joanne, lets firstly get to know more about your background.. I grew up in Johannesburg, South Africa and moved to Perth with my parents when I was 19. Perth is well and truly my home now and I can’t imagine living anywhere else. I have always been artistic and knew from an early age that I would live a creative life, when I was a child I would draw all the time. An interesting fact about me… I have a love affair with Paris and have been there 6 times, so far. I am obsessed with French history and have over 8 books about French history and general Parisian pastimes. Continue reading

Mimi and Me Design Co – Identity Branding for Creative Businesses

Mimi and Me was created by Teodora Robinson, a Perth Artist and Designer, who specialises in bespoke identity branding for businesses in the creative industries, bringing to life your label and brand in prints, stationery and branding.

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How and Why did you started your business? Around this time last year I was on the search for some artwork for my home. I couldn’t find anything that I really loved so I decided to create my own. Having a background in graphic design rather than fine arts, I limited myself at the start to only digital design. As I became more confident in myself, I began experimenting with watercolours, acrylics and inks. Now my all my designs contain a combination of mediums along with digital elements. Mimi & Me was only ever meant to be a little side project, so when I began offering graphic design services I was overwhelmed with the amount of clients I was receiving. In under a year this little side project became a busy creative agency. I am so grateful to my amazing clients that make Mimi & Me what it is and allow me to spend my days creating beautiful art and designs for them.

How many store and staff do you currently have? Currently I am a one woman show, which makes me very limited in the amount of work I can take on. I would love to expand in a few years and get a couple more designers on board. The hardest part will be finding people that share my design aesthetic and values but at the same time can also bring something fresh to the table.

Where did your business name come from? I have a beautiful two year old daughter named Mia, affectionately known as Mimi. Working from home it is always the just the two of us, hence Mimi & Me 🙂

What do you find is the biggest challenge when owning you own business? Learning when to switch off. I know I am not alone in this either—being a solo small business owner you are responsible for everything; accounts, marketing, client liaison, sales…the list goes on. It is easy to fall into the habit of working 7 days a week, all hours of the night. But finding balance is probably the most important. What’s the point of having a successful business if you have no one to share it with. I am constantly forcing myself to make time for family and friends and have to remind myself that the business isn’t going to fall apart if I leave it for a day.

Your best moment so far in your business? Far too many to just name one. Each time someone buys a piece of art or I get entrusted with designing the branding for a business venture, I have to pinch myself that people actually like what I do.

Your favourite quote or mantra  “And this too shall pass.” Although I am lucky enough to be my own boss, some days I just want to crawl back into bed and wish the day to be over. This simple mantra has been whipped out more times than I’d like to admit, but I’ve always found it helpful in grounding me and allowing me to refocus in times of high-stress.

What is your advice to Perth Women wanting to start their own business or turning their hobby into a small business? Make sure you are really passionate about it and that you’re in it for the right reasons. Your business is like baby, you need to nurture it for it to grow, so be prepared to put in everything you’ve got. I have never worked harder in my life, but I’ve also never felt such satisfaction before either. Take the leap, ladies. You won’t regret it.


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